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BrandUSRowing
ProjectBrand Identity
Overhead view of a rower on an indoor rowing machine with bold white typography overlaying the image for USRowing.

USRowing Brand Identity 2025

Associated creatives

Study Hall
Study HallGraphic Design
Study Hall
Study HallMotion
Strange Family
Strange FamilyStrategy

Tags

rower on indoor rowing machinerowerindoor rowing machinerowing machine

Description

This graphic design piece for the USRowing brand identity features an overhead aerial view of a rower training on an indoor rowing machine. Large, bold white typography spans the composition, including prominent roman numerals at the bottom and brand text reading USRowing and LA Gold. The dark background contrasts sharply with the clean, modern white lettering and the overhead perspective of the athlete. Study Hall and Strange Family contributed to the project.

Style

Horizontal, Commercial, Monochrome, Clean, Graphic

Techniques

Typography

Industries

Fitness

Color

Pure White (50%)
Jet Black (50%)

Context

Advertising Campaign, Website / Web