USRowing introduces its new brand identity, a comprehensive design system tailored for the upcoming 2028 cycle. The identity leverages bold typography, grid-based layouts, and a high-contrast color palette to frame the competitive nature of the sport.
The project incorporates motion graphics and graphic design to bridge institutional branding with performance-oriented imagery. Featuring overhead perspectives and rhythmic sequences, the visual language emphasizes synchronization and momentum. Study Hall provided graphic design and motion services, while Strange Family oversaw strategy for the identity.
