USRowing

Sep 2025

USRowing introduces its new brand identity, a comprehensive design system created to support the organization's trajectory toward the 2028 games in Los Angeles. The project features a cohesive visual language that leans into high-contrast monochrome and vibrant red and blue palettes, incorporating clean typography and sharp grid-based layouts. Developed by Study Hall and Strange Family, the identity integrates motion graphics and static graphic design to emphasize athletic momentum and synchronization. Through the use of aerial photography, detailed studio shots of performance apparel, and dynamic typographic framing, the work establishes a modern aesthetic for the rowing category that balances institutional heritage with high-performance sports sensibilities.

Horizontal, Commercial, Graphic

Typography

Advertising Campaign