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USRowing Brand Identity 2025

About

This monochrome motion graphic for the USRowing Brand Identity project features an overhead, top-down perspective of a rowing team synchronising their strokes in a long racing shell. Four athletes are positioned in sequence, gripping oars that extend outward on both sides. The high-contrast black and white visual style is accented by bold typography including the USRowing logo, the text 'MOMENTUM IS MADE TOGETHER. JOIN THE RACE TO THE CITY OF ANGELS.', and prominent '2028' numbering in the lower corner. The composition emphasises clean graphic lines, structured rhythm, and athletic alignment.

Brand

USRowing

Project

USRowing Brand Identity 2025

Keywords

four rowers in boatfour rowersrowers in boatrowing teamrowersrowing shell

Credits

Study Hall
Graphic Design
Study Hall
Motion
Strange Family
Strategy

Styles

HorizontalCommercialMonochromeGraphic

Techniques

Motion Graphics

Industries

Basketball

Context

Brand Film / Corporate Video
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