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Brand
USRowing
ProjectBrand Identity

USRowing Brand Identity 2025

Associated creatives

Study Hall
Study HallGraphic Design
Study Hall
Study HallMotion
Strange Family
Strange FamilyStrategy

Tags

four rowers in boatfour rowersrowers in boatrowing teamrowersrowing shell

Description

This monochrome motion graphic for the USRowing Brand Identity project features an overhead, top-down perspective of a rowing team synchronising their strokes in a long racing shell. Four athletes are positioned in sequence, gripping oars that extend outward on both sides. The high-contrast black and white visual style is accented by bold typography including the USRowing logo, the text 'MOMENTUM IS MADE TOGETHER. JOIN THE RACE TO THE CITY OF ANGELS.', and prominent '2028' numbering in the lower corner. The composition emphasises clean graphic lines, structured rhythm, and athletic alignment.