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Model standing outdoors wearing a long ombre coat holding a black handbag against rocky terrain under an overcast sky.

Ulla Johnson Ulla Johnson Autumn Winter 2025 Campaign 2025

About

This campaign image for the Ulla Johnson Autumn Winter 2025 collection was captured outdoors against a striking backdrop of rugged rock formations and sparse vegetation. A model stands tall, wearing a long, structured coat featuring an ombre color gradient transitioning from dark tones to green at the hem. She accessorizes with dark gloves, tinted eyewear, and a distinctive black woven handbag held in her hand. Natural light illuminates the scene, casting soft shadows under a pale sky. The composition emphasizes sculptural textures and sophisticated tailoring within a natural landscape.

Brand

Ulla Johnson

Project

Ulla Johnson Ulla Johnson Autumn Winter 2025 Campaign 2025

Keywords

model in ombre coatombre coatlong coatblack handbagwoman in coatblack woman standing

Credits

Ulla Johnson
Designer
Josh Olins
Photographer
Margot Populaire
Creative Director
April Hughes
Fashion Editor/Stylist
Margot Populaire
Art Director

Styles

EditorialVerticalEarthyGrainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Sand Dunes

Context

Advertising Campaign
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