Sam Wright, Photographer, New York

Description

An overhead street-level shot captures a group of four diverse people taking shelter from heavy rainfall beneath a dark brick archway. The individuals look upward with various expressions while standing on a wet stone pavement. A prominent red umbrella is held by an unseen person in the lower right foreground, partially framing the composition. White promotional overlay text runs horizontally across the centre of the frame against the rain-streaked scene. The lighting is moody and natural, accentuating the slick, wet textures of the brickwork and pavement.

Style

Horizontal, Commercial, Moody

Techniques

Natural light

Industries

Vehicle Rental & Rideshare

Color

Background

Street

Context

Advertising Campaign