Brand
ProjectEdna Social
Uber Edna Social 2025
Associated creatives
Tags
Description
This vertical commercial video created for Uber as part of the Edna Social project features a man in an office setting dealing with everyday frustrations while engaging with promotional grocery deals. The video incorporates live-action techniques with integrated digital UI elements and graphic text overlays. The visual tone is comedic and direct, highlighting grocery delivery offerings through Uber Eats. Production credits include Special Australia, EssenceMediacom, The Editors, and RX.
