Uber: Edna Social
Brand
Date
Nov 2025
Description
Uber Eats highlights its grocery delivery service in the Edna Social campaign, a series of vertical commercials focused on the intersection of convenience and common office frustrations. The work leverages a humorous tone to present promotional offers, grounding the brand's fast food and retail utility within relatable scenarios. Developed in collaboration with Special Australia, EssenceMediacom, and RX, the project utilizes a clean live-action technique layered with integrated digital UI elements. The execution balances clear messaging with graphic text overlays to maintain direct engagement across mobile-first channels.
Style
Humorous, Vertical, Commercial, Clean
Industries
Color
Royal Blue
Golden Yellow
Pure White
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
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