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BrandTones
ProjectBrand Identity
Urban advertising pillar wrapped in pasted posters featuring Tones brand identity graphics and typography against clear sky

Tones Brand Identity 2025

Associated creatives

Sylvan Hillebrand
Sylvan HillebrandGraphic Design
Sylvan Hillebrand
Sylvan HillebrandMotion

Tags

advertising pillarbrand identitytypographic postersadvertising columnpasted postersgraphic identitytones brandstreet poster

Description

An urban advertising pillar is densely covered with pasted posters showcasing the Tones brand identity, featuring bold typography, graphic symbols, and photographic fragments against a pale blue sky. The circular column displays overlapping paper posters with repeated branding elements, including the word tones and UK alongside abstract curved symbols. The composition is shot from a low angle, emphasizing the towering scale of the cylindrical structure against dusk light. The visual elements demonstrate a pasted street-poster aesthetic with layered print materials and bold graphic design choices.

Style

Editorial, Vertical, Clean, Nostalgic

Techniques

Natural light, Screen print / silkscreen

Industries

Digital Media & Publishers

Color

Jet Black (50%)
Sky Blue (30%)
Golden Yellow (20%)

Background

Clear Sky

Context

Out of Home (OOH)