Tones Brand Identity 2025

Description

This outdoor urban photograph captures a city street scene focused on a cylindrical advertising pillar covered with colorful Tones brand identity posters and typography. In the foreground, a cyclist rides past on the left while a blurred motor scooter speeds past on the right, creating a sense of motion against traditional brick and stone buildings. The natural daylight illuminates the urban environment, highlighting street signs and parked bicycles along the sidewalk. The composition highlights the integration of graphic design within a vibrant public space for the Brand Identity project by Tones, with design and motion credits to Sylvan Hillebrand.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Long exposure, Natural light

Color

Background

Street

Context

Out of Home (OOH)