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Portrait of a Black man with a beard wearing a brown jacket over a green shirt against a muted background with a tones logo

Tones Brand Identity 2025

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Description

This portrait image from the Tones Brand Identity project features a Black man with a full beard and short hair, looking off to the side with a serious expression. He wears a structured brown jacket layered over a vibrant green collared shirt. His arms are crossed, resting out of frame or at his waist level. The lighting is soft and natural, emphasizing the textures of his clothing and skin under a muted, neutral-toned sky background. A square green graphic element bearing the word tones and a swirling symbol is placed in the lower-left corner. The composition has an analog, film-like grain texture.

Style

Editorial, Vertical, Grainy, 1970s

Techniques

Analogue / film

Color

Camel (70%)
Lime (30%)

Background

Clear Sky

Context

Advertising Campaign