Tones

Nov 2025

Sylvan Hillebrand delivers a comprehensive brand identity system for Tones, an expansive music and live event project. The visual language balances structured, minimalist typography with a series of abstract organic symbols, utilizing a vibrant color palette that includes yellow, lavender, pale blue, and soft orange against both dark and cream backgrounds. The identity is executed through a mix of clean, modular graphic design and textured, editorial photography. The project leans into a retro, analogue-inspired aesthetic, characterized by film grain and chiaroscuro lighting that captures the energy of live music performances. Beyond the core logomarks and grids, the system extends to street-level applications, including layered poster campaigns on urban pillars and promotional collages. These assets demonstrate the flexibility of the design, which bridges corporate clean-line standards with the raw, cinematic feel of the concert experience.

Vertical