Tones: Brand Identity

Nov 2025

This comprehensive brand identity system for Tones, developed by Sylvan Hillebrand, bridges the gap between digital precision and tactile, street-level energy. The project spans a versatile visual language that incorporates bold typography, modular logo systems, and a vibrant, retro-inspired color palette of cream, lavender, and earth tones. The creative direction leans into a layered, editorial aesthetic. By blending clean vector graphics with analogue film textures and collage techniques, the identity reflects the diverse musical landscape the brand serves. The system is applied across both physical and digital touchpoints, from structured corporate grid layouts and minimalist data visualizations to urban street-poster applications and live performance documentation. The final output utilizes minimalist principles and screen print techniques to create a cohesive, modular brand ecosystem.

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