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BrandEverlane (02/01/2026)
ProjectThe New California Cool
Portrait of a black man wearing a blue jacket holding a camera for Everlane campaign

Everlane (02/01/2026) The New California Cool 2026

Associated creatives

Nagi Sakai
Nagi SakaiPhotographer
Alex Freund
Alex FreundCreative Director
Tiago Goya
Tiago GoyaHair Stylist
Sophie Haig
Sophie HaigMakeup Artist
Noah Shelley
Noah ShelleyCasting Director
Edmilson Tavares
Edmilson TavaresModel
Sara Grace Wallerstedt
Sara Grace WallerstedtModel

Tags

black manman in blue jacketblack man holding cameraman holding camerablue jacketwhite collared shirt

Description

This portrait from the Everlane project The New California Cool features a Black man wearing a blue hooded jacket over a white collared shirt, holding a vintage camera in the foreground. Photographed by Nagi Sakai with creative direction by Alex Freund, the shot captures an intimate, candid moment with soft natural lighting and shallow depth of field. The subject gazes upward with a contemplative expression, highlighting clean lines and rich fabric textures.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (70%)
Pure White (30%)

Context

Advertising Campaign