Everlane (02/01/2026)

Feb 2026

Everlane presents 'The New California Cool,' a fashion campaign that explores a relaxed, tactile aesthetic through the lens of creative direction by Alex Freund. The series captures a sense of lived-in artistry, featuring models Sara Grace Wallerstedt and Edmilson Tavares within sun-drenched, foliage-filled studios and residential spaces. Photographed by Nagi Sakai, the work utilizes natural light to highlight the clean lines and layered fabric textures of the collection. The editorial approach leans into an earthy, warm color palette, often utilizing analogue film techniques to create an authentic, candid mood. Supporting the production, hair styling was led by Tiago Goya with makeup by Sophie Haig, while Noah Shelley managed casting.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign