Everlane (02/01/2026)

Feb 2026

Everlane’s 'The New California Cool' campaign presents an editorial look at modern leisure, defined by a palette of earthy tones and layered textures. Captured by photographer Nagi Sakai under the creative direction of Alex Freund, the imagery moves between sun-drenched art studios and indoor-outdoor living spaces, emphasising a sense of relaxed, lived-in authenticity. The series features models Sara Grace Wallerstedt and Edmilson Tavares, with casting by Noah Shelley. The styling utilises natural light to highlight fabric details and clean lines, supported by hair styling from Tiago Goya and makeup by Sophie Haig. The aesthetic leans into a warm, analogue film quality, grounding the fashion within a tactile, artistic environment.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign