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BrandEverlane (02/01/2026)
ProjectThe New California Cool
A man wearing a tan jacket and blue jeans posing indoors near a large glass window overlooking trees for Everlane.

Everlane (02/01/2026) The New California Cool 2026

Associated creatives

Nagi Sakai
Nagi SakaiPhotographer
Alex Freund
Alex FreundCreative Director
Tiago Goya
Tiago GoyaHair Stylist
Sophie Haig
Sophie HaigMakeup Artist
Noah Shelley
Noah ShelleyCasting Director
Edmilson Tavares
Edmilson TavaresModel
Sara Grace Wallerstedt
Sara Grace WallerstedtModel

Tags

man in tan jacketman in jackettan jacketjacketblue jeansjeansblack man posingblack manman posing

Description

Photographed by Nagi Sakai with creative direction by Alex Freund, this campaign image for Everlane's project The New California Cool features model Edmilson Tavares posed inside a modern interior with expansive glass windows and lush greenery outside. The male subject wears a tan jacket layered over a lighter top, paired with dark blue jeans, standing on a red-tiled floor. Natural daylight fills the space, illuminating stacks of papers and decor objects placed on a wooden bench nearby. Hair styling by Tiago Goya and makeup by Sophie Haig complete the clean, editorial aesthetic.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (40%)
Navy (40%)

Background

Living Room

Context

Advertising Campaign