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BrandEverlane (02/01/2026)
ProjectThe New California Cool
Model holding a vintage camera standing on a brick patio with lush garden greenery and large windows in the background

Everlane (02/01/2026) The New California Cool 2026

Associated creatives

Nagi Sakai
Nagi SakaiPhotographer
Alex Freund
Alex FreundCreative Director
Tiago Goya
Tiago GoyaHair Stylist
Sophie Haig
Sophie HaigMakeup Artist
Noah Shelley
Noah ShelleyCasting Director
Edmilson Tavares
Edmilson TavaresModel
Sara Grace Wallerstedt
Sara Grace WallerstedtModel

Tags

woman holding camerawoman standingdenim jacketorange topdark skirtcamera

Description

This outdoor campaign image for Everlane's project The New California Cool features a model standing on a paved brick patio, holding a small vintage camera up to photograph. The subject wears a denim jacket layered over a vibrant orange ribbed top, a dark skirt, white socks, and flats. Natural daylight illuminates the scene, casting soft shadows across the tiled walkway. In the background, lush green foliage and palm trees fill a sunlit garden beside a modern glass structure reflecting warm light. Photographed by Nagi Sakai with creative direction by Alex Freund.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (30%)
Denim (40%)
Burnt Orange (30%)

Background

Garden

Context

Advertising Campaign