Description

A brand identity presentation for The Florian created by design studio Watson, featuring a diptych composition against a black backdrop. On the left, a translucent vellum envelope encases cream-toned letterhead stationery printed with dark green serif typography reading 'The Florian 350 E 18th St Gramercy Park'. On the right, a photograph by Ryan Neeven depicts a tranquil scene in Gramercy Park with two figures resting on a dark green bench amid blooming pink and blue hydrangeas and dense summer foliage. The composite layout highlights clean graphic design alongside serene lifestyle photography.