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Brand
The Florian
ProjectBrand Identity
The Florian brand identity stationery layout beside a photograph of two people seated on a park bench surrounded by lush greenery.

The Florian Brand Identity 2026

Associated creatives

Watson
WatsonDesign
Ryan Neeven
Ryan NeevenPhotography

Tags

translucent envelopetranslucent stationery envelopestationery envelopestationery mockupbrand stationerythe florian brand identitythe florian stationerythe florianpeople on park benchtwo people on park benchgreen park bench

Description

A brand identity presentation for The Florian created by design studio Watson, featuring a diptych composition against a black backdrop. On the left, a translucent vellum envelope encases cream-toned letterhead stationery printed with dark green serif typography reading 'The Florian 350 E 18th St Gramercy Park'. On the right, a photograph by Ryan Neeven depicts a tranquil scene in Gramercy Park with two figures resting on a dark green bench amid blooming pink and blue hydrangeas and dense summer foliage. The composite layout highlights clean graphic design alongside serene lifestyle photography.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Cream (50%)
Forest Green (30%)

Background

Black Seamless

Context

Advertising Campaign