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BrandThe Florian
ProjectBrand Identity
Illustrated neighborhood map graphic for The Florian featuring street grid, green park plots, numbered location markers, and directory text.

The Florian Brand Identity 2026

Associated creatives

Watson
WatsonDesign
Ryan Neeven
Ryan NeevenPhotography

Tags

neighborhood map graphicneighborhood mapbrand identity mapgraphic design mapmanhattan street mapstreet map layoutthe florian logodirectory listing graphic

Description

A graphic design layout featuring a clean, minimalist neighborhood map created for The Florian brand identity project by Watson. Set against an off-white folded paper background, the composition utilizes a restrained olive and dark forest green color palette. The left column presents introductory serif typography reading 'Welcome to the neighborhood' alongside structured neighborhood directory categories. The right section displays an organized street grid of downtown Manhattan, highlighting key green spaces including Madison Square Park, Gramercy Park, and Union Square with numbered circular point-of-interest markers.

Style

Horizontal, Minimalist, Graphic

Techniques

Typography, Vector

Color

Off-Black (50%)
Olive (50%)

Background

Civic Building, Illustrated Frame