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Brand
The Florian
ProjectBrand Identity
Two hardcover books with dark green and cream linen covers titled The Florian placed against a dark green backdrop.

The Florian Brand Identity 2026

Associated creatives

Watson
WatsonDesign
Ryan Neeven
Ryan NeevenPhotography

Tags

the florian branding booksthe florian booksgreen hardcover bookgreen bookhardcover bookcream linen booklinen bookreal estate guidebookguidebook

Description

A top-down presentation displays two hardcover branding books for The Florian development at 350 E 18th St, Gramercy Park. The volume on the left features a dark forest green woven cloth cover with cream serif lettering, while the volume on the right showcases a natural off-white linen cover with an inset photograph of a landscaped garden. Both books rest flat against a matching deep green surface under directional light that casts sharp diagonal shadows.