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BrandThe Balvenie
ProjectBrand Identity
Close-up of hands folding orange and peach-colored paper elements on a green cutting mat next to a whisky packaging tube.

The Balvenie Brand Identity 2023

Associated creatives

Here Design
Here DesignGraphic Design
Owen Gildersleeve
Owen GildersleeveIllustration

Tags

hands folding paperpaper crafthands crafting paperpaper craft processfolding paper sculpturepaper sculpturewhisky packaging tubepackaging tubecraft knifecutting mat

Description

This image showcases the intricate paper crafting process behind The Balvenie brand identity project. In the frame, a pair of hands carefully folds and shapes complex orange and peach-colored paper structures on a gridded green cutting mat. Various other crafted paper floral and fruit motifs are arranged neatly across the workspace alongside a craft knife and a distinctive cylindrical whisky packaging tube. The overhead composition highlights tactile textures and precise manual artistry.

Style

Horizontal, Commercial, Tactile, Raw

Techniques

Paper Art

Industries

Alcoholic Beverages

Color

Rust (40%)
Navy (30%)
Beige (30%)

Background

Office

Context

Advertising Campaign