Brand
ProjectBrand Identity
The Balvenie Brand Identity 2023
Associated creatives
Tags
Description
Craftsman Owen Gildersleeve sits at a white desk carefully cutting paper art for The Balvenie brand identity project. He wears a dark blue button-down shirt and looks down intently at his cutting mat, surrounded by sketches, pencils, and paper cutouts. A bottle of The Balvenie Madeira Cask whiskey sits on the desk to his right. The bright room features white wood-paneled walls, two framed geometric paper artworks hanging above, and a potted palm plant in the corner.
Style
Lifestyle, Horizontal, Clean
Techniques
Paper Art, Natural light
Industries
Alcoholic Beverages
Color
Cobalt (60%)
Background
Living Room
Context
Advertising Campaign