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BrandSumm
ProjectBrand Identity
Outdoor advertising poster for Summ featuring a glowing candle illustration and text against a gradient background.

Summ Brand Identity 2026

Associated creatives

Accompany
AccompanyDesign
Nico Brausch
Nico BrauschIllustration

Tags

advertising posterpostercandle illustrationtwisted candlegolden candlestickglowing candle flamecandle

Description

An outdoor advertising poster for the brand Summ mounted on a light-colored building exterior, accompanied by green foliage in the lower right corner. The poster features a vertical composition with a smooth gradient background shifting from orange at the top to purple and blue at the bottom. At the center, a golden candlestick holds a twisted green and purple candle with a bright, glowing flame at the wick. Above the candle, bold black uppercase text reads "CATCHES THE TRUTH", accompanied by a small cross graphic, while the brand name "SUMM" appears in bold black typography near the bottom.

Style

Vertical, Commercial, Graphic

Color

Amber (40%)
Lavender (30%)
Lime (30%)

Background

Residential Building

Context

Out of Home (OOH)