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ProjectBrand Identity
Pink library-style loyalty cards with red grid lines and blue handwritten coffee order text for Story Café.

Brand Identity 2021

Associated creatives

For The People
For The PeopleGraphic Design
Illana Bodenstein
Illana BodensteinIllustration

Tags

pink loyalty cardloyalty cardpink cardcardbrand identitygraphic design

Description

This graphic design piece showcases the brand identity for Story Café, created by For The People and Illana Bodenstein. The image features multiple pink printed cards styled like vintage library borrowing records, arranged in a flat lay composition. Each card includes red grid lines, typographic branding for Story, and blue handwritten text specifying coffee orders and names. The overall aesthetic is clean and minimal with a soft pink and red color palette.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

Typography

Industries

Restaurants

Color

Blush (80%)
Crimson (20%)

Background

Paper Texture

Context

Advertising Campaign