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BrandStory Café
ProjectBrand Identity
Typographic graphic design layout with white serif text on a solid orange background and a ghost mascot logo.

Story Café Brand Identity 2021

Associated creatives

For The People
For The PeopleGraphic Design
Illana Bodenstein
Illana BodensteinIllustration

Tags

typographic graphic designtypographygraphic designserif textghost mascot logoghost logomascot logo

Description

This graphic design piece presents white serif typography set against a vibrant solid orange background, featuring a circular logo mark with a stylized ghost mascot on the left. The text recounts a narrative about a coffee shop grinding its first beans on a spring day. Designed by For The People with illustration by Illana Bodenstein for Story Cafe's brand identity, the composition uses clean, high-contrast flat planes and balanced editorial spacing. The visual style is minimal and graphic, emphasizing strong typographic storytelling.

Style

Artistic, Horizontal, Graphic

Techniques

Typography, Vector

Industries

Restaurants

Color

Scarlet (90%)
Pure White (10%)

Background

Solid Colour

Context

Advertising Campaign