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ProjectBrand Identity
Outdoor advertising posters for Spectrum.Life mounted on a grey stone wall above a paved ground, featuring purple branding.

Brand Identity 2024

Associated creatives

UnitedUs
UnitedUsGraphic Design

Tags

outdoor advertising postersadvertising posterspostersstone wallgrey stone wall

Description

An outdoor advertising campaign for Spectrum.Life showcasing a series of six framed posters mounted on a grey stone wall above a tiled pavement. The purple-toned posters feature bold typography and photographic imagery, including portraits and wellness messaging. A metal pole with a parking sign stands on the right side of the frame under natural daylight. UnitedUs created the graphic design for this brand identity project.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Royal Blue (50%)
Medium Grey (50%)

Background

Street

Context

Out of Home (OOH)