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BrandSpectrum.Life
ProjectBrand Identity
Outdoor billboard display featuring the Spectrum.Life brand identity with a running man wearing headphones and colourful graphics

Spectrum.Life Brand Identity 2024

Associated creatives

UnitedUs
UnitedUsGraphic Design

Tags

billboard displaybillboarddisplaybrand identityblack man runningblack manman runningpurple typographytypography

Description

An outdoor billboard installation displays the brand identity for Spectrum.Life, created by UnitedUs. The wide horizontal display features bold purple typography reading spectrum.life alongside a vibrant gradient wave graphic in blue, green, and yellow. A black man wearing dark clothing and headphones is shown in profile running across the frame against a grey backdrop. The billboard is mounted on a concrete wall outdoors with metallic framing and railings visible beneath. Natural daylight illuminates the scene with trees visible in the background.

Style

Horizontal, Commercial, Clean, Graphic

Industries

Apps & Digital Platforms

Color

Cobalt (50%)
Lime (30%)
Lemon (20%)

Background

Road

Context

Out of Home (OOH)