SIR. Pre-Fall 2024 Ad Campaign 2024

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This image is part of the Pre-Fall 2024 ad campaign for fashion brand SIR., featuring creative direction by Nikki Campbell and Sophie Coote and photography by Jennifer Stenglein. A model stands on a sandy beach at sunset wearing a sleeveless red silk slip dress with a floral pattern. The warm evening light casts a golden glow across the ocean and wet sand in the background.