SIR. Pre-Fall 2024 Ad Campaign 2024

Description

This fashion campaign image for SIR. Pre-Fall 2024 features a model captured on a sandy beach during sunset, photographed by Jennifer Stenglein with creative direction by Nikki Campbell and Sophie Coote. The subject stands in the foreground, wearing a multi-toned slip dress featuring pastel yellow, cream, and blue color-blocked sections with delicate straps. The natural outdoor setting includes a moody ocean backdrop under a soft, overcast evening sky. The composition employs a vertical framing that emphasizes the fluid silhouette of the garment against the coastal landscape.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign, Lookbook