SIR. Pre-Fall 2024 Ad Campaign 2024

Description

This fashion campaign image for the SIR. Pre-Fall 2024 collection was photographed by Jennifer Stenglein, with creative direction by Nikki Campbell and Sophie Coote. A female model stands centrally on a wet sandy beach, wearing a long, draped beige dress with an asymmetric neckline. The background features calm ocean water stretching out to a soft horizon under a clear sky. Natural light illuminates the outdoor scene, highlighting the fluid textures of the fabric against the shoreline.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign