SIR. Pre-Fall 2024 Ad Campaign 2024

Description

Two women recline on the polished wooden deck of a boat resting on open water. One model is seated upright with legs extended, wearing a blue swimsuit, while the second model lies gracefully in the foreground in a matching two-piece swimsuit. The natural daylight casts soft shadows across the wooden planks, emphasizing the rich grain and texture of the boat's surface. In the background, calm water stretches toward a distant shoreline under a clear sky. This campaign image for SIR. was captured by photographer Jennifer Stenglein with creative direction by Nikki Campbell and Sophie Coote, featuring models Maria Baza and Aude Magharam.

Style

Horizontal, Commercial, Moody, Warm

Techniques

Natural light

Industries

Swimwear

Color

Background

Ocean

Context

Advertising Campaign, Lookbook