SIR. Pre-Fall 2024 Ad Campaign 2024

About

This fashion editorial image for the SIR. Pre-Fall 2024 ad campaign was photographed by Jennifer Stenglein with creative direction by Nikki Campbell and Sophie Coote. Model Maria Baza is featured outdoors, seated atop a large rounded stone sphere against a bright sky background. She wears a patterned black and cream one-piece swimsuit with halter neck detailing. Her dark hair is styled wet and slicked back, complementing the natural seaside or outdoor setting. The lighting is bright and directional, casting soft shadows and highlighting the texture of the stone and fabric.