Shelley Horan Brand Identity 2019

Description

This brand identity project for Shelley Horan is presented via a photograph of a sealed transparent plastic ziplock packaging pouch containing a printed paper insert. The insert displays a portrait with heavy eye makeup and blonde hair, partially visible above a dark section featuring the metallic embossed text Shelley Horan. The entire package rests upright on a draped, glossy fabric surface against a stark black background. The composition highlights crisp product design, tactile packaging materials, and clean typography.