Shelley Horan Brand Identity 2019

Description

This presentation for Shelley Horan features a custom burgundy portfolio folder set against a metallic foil background. The deep burgundy cardstock displays debossed silver foil typography spelling out the brand name. Protruding from the folder is a photographic print showing a hand with rings and red-polished fingernails against a dark ground. The packaging rests on a draped, neutral satin-like surface.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Background

Fabric Texture

Context

Advertising Campaign