Brand
ProjectBrand Identity
SD(MGMT) Brand Identity 2022
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Description
This brand identity video features digital advertising screen displays located within a public transport hub or station environment. The screen cycles through promotional content for SD(MGMT), displaying text logos, creative management details, and photographic portfolios including work by Rodrigo Bueno and Pedro Napolinario. The surrounding architectural setting features stone pillar cladding and dark tiled columns, with ambient daylight filling the station space. The motion graphics sequence transitions cleanly between blue brand title cards and black-and-white editorial photography layouts.