SD(MGMT): Brand Identity
Brand
Date
Oct 2022
Description
The brand identity for SD(MGMT) by U.I.WD. establishes a visual system centered on clean, minimalist typography and editorial photography. The project encompasses a range of collateral, from outdoor billboards and transit station advertising to digital UI mockups and corporate stationery. The execution relies on a consistent monochrome palette paired with deep blue accents, integrating portraiture within a structured grid system. Motion graphics and animation further extend the identity across digital touchpoints, showcasing the agency's focus on creative management and talent representation.
Style
Clean, Commercial
Color
Pure White
Associated creatives
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