Sarah Downton, Creative Director, Sydney

Description

A wide outdoor street-level photograph captures a trio of large advertising posters for the DuskmAS holiday campaign framed within a dark marble facade. Each panel features a distinct character portrait against decorative backgrounds, including an elderly woman in red eyeglasses, a young woman holding stalks of celery, and a man on a couch in a festive shirt sipping a cocktail. A pedestrian in a blue denim jacket and khaki trousers walks briskly across the paved pavement in the foreground.

Style

Horizontal, Commercial, playful, Saturated

Techniques

Natural light

Industries

Specialty Retailers

Event

Christmas

Color

Background

Street

Context

Out of Home (OOH)