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BrandSan Francisco Symphony
ProjectBrand Identity
Person walking in white trousers and dark sneakers holding a black tote bag with white SF Symphony typography

San Francisco Symphony Brand Identity 2021

Associated creatives

COLLINS
COLLINSGraphic Design

Tags

person walking with tote bagtote bagblack tote bagperson walkingwhite trousersdark sneakerssf symphony tote bag

Description

A close-up shot captures a person walking while carrying a black fabric tote bag featuring prominent white typographic branding for the San Francisco Symphony. The subject wears light-coloured trousers, a neutral-toned top, and dark sneakers with white soles. The natural lighting highlights the clean composition and textures of the apparel and accessories against a minimal architectural background. This piece is part of the brand identity project designed by COLLINS for the San Francisco Symphony.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Festivals & Events

Color

Jet Black (50%)
Pure White (50%)

Background

Office

Context

Advertising Campaign