San Francisco Symphony Brand Identity 2021

Description

This motion piece showcases brand identity assets created by COLLINS for the San Francisco Symphony. The video features three distinct social media post frames set against a dark background, each displaying vibrant colour blocks with dynamic kinetic typography. The typography stretches, compresses, and animates fluidly across the frames with phrases like IRL, SOUND ON, and MOOD. The bold graphic design approach combines experimental letterforms with striking colour contrasts to modernise the symphony's visual presence.