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Brand
San Francisco Symphony
ProjectBrand Identity

San Francisco Symphony Brand Identity 2021

Associated creatives

COLLINS
COLLINSGraphic Design

Tags

san francisco symphony typographysan francisco symphonysymphony typographyanimated typographytypography motion design

Description

This motion design video for the San Francisco Symphony brand identity project showcases animated white serif typography set against a minimalist solid black background. The typography smoothly expands and repositions across the frame in a continuous sequence, highlighting fluid kinetic type. Designed by COLLINS, the visual work emphasizes clean geometry and stark contrast. The composition maintains a rigorous focus on typography as the primary narrative element without distracting background details.