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  • ·Saint Laurent Men's Winter 2024 Ad Campaign Editorial
BrandSaint Laurent
ProjectMen's Winter 2024 Ad Campaign
Two male models in a Saint Laurent winter ad campaign, one seated draped in red fabric and one standing in a beige suit.

Saint Laurent Men's Winter 2024 Ad Campaign 2024

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Glen Luchford
Glen LuchfordPhotographer
Zeke Lindsey
Zeke LindseyModels
Vassili Schneider
Vassili SchneiderModels
Thomas LeMaigre
Thomas LeMaigreModels
Awar Odhiang
Awar OdhiangModels
Samuel Elie
Samuel ElieModels
Justino Gonzalez
Justino GonzalezModels
Duffy 
Duffy Hair
Kanako Takase
Kanako TakaseMakeup
Emma Chadwick
Emma ChadwickMovement Director
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

standing man in beige suitbeige suitman in beige suitsuitseated man draped in red fabricseated manman draped in red fabricred fabric

Description

This image for the Saint Laurent Men's Winter 2024 ad campaign was photographed by Glen Luchford. The composition features two male models in a theatrical interior setting with heavy drapery and dark wood furniture. One model is seated with rich red fabric draped around him, while the standing model wears a structured beige double-breasted suit with a matching tie. The lighting is low-key and directional, creating deep shadows and highlighting the rich textures of the clothing and surrounding fabrics. Anthony Vaccarello served as creative director, with hair by Duffy and makeup by Kanako Takase.

Style

Editorial, Horizontal, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Camel (50%)
Burgundy (50%)

Background

Set-dressed

Context

Advertising Campaign