Brand
ProjectBrand Identity
Rohling Brand Identity 2025
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Description
This video showcases minimalist technical line drawings and branding elements for Rohling, featuring orthographic elevations of an aluminum armchair alongside a stylized periodic table element for aluminum. The clean graphic presentation uses simple black line art against a uniform light grey background. Art direction and graphic design by Ten Letters with chair design by Brian Chen. The sequence highlights precise industrial design specifications and typography as part of a comprehensive brand identity system.