Rohling

Apr 2025

Rohling’s brand identity project establishes a visual system centered on industrial precision and minimalist design. The creative execution, led by art direction and graphic design from Ten Letters, integrates functional technical specifications with clean, geometric furniture forms designed by Gil Russ and Brian Chen. The project uses photography by Klemen Ilovar to bridge the gap between polished studio product shots and raw, gritty industrial environments. The visual language employs tactile textures like corrugated cardboard and scrap metal to contrast against the sleek, modern lines of the armchair collection. Techniques such as bold color blocking, monochromatic tones, and meticulous typography feature across both print packaging and digital mockups, reinforcing the brand’s industrial-focused aesthetic. The system relies on a clean, consistent application of grid structures and vector-based line art to document technical specifications for the product range.

Horizontal, Commercial, Clean