Brand Identity 2025

Description

This conceptual product photograph for the Rohling brand identity features a sleek dark metal chair positioned centrally upon a dense, chaotic pile of crushed and crumpled metallic scrap. The lighting highlights the reflective, industrial textures of the jagged metal surfaces and the clean geometric lines of the chair. Captured with a sharp focus and cool color palette, the composition creates a striking contrast between refined product design and raw industrial waste. Photography by Klemen Ilovar, with chair design by Gil RussBrian Chen and graphic design by Ten Letters.

Style

Horizontal, Commercial, Desaturated, Clean

Color

Background

Metal Texture

Context

Advertising Campaign