Description

This industrial product shot features a modern chair placed centrally on a dark, heavy concrete floor inside a factory setting. In the background, a large, rectangular industrial furnace radiates a bright, intense red and orange glow, casting long shadows across the dark environment. The composition emphasizes raw textures, minimal staging, and a stark monochromatic red color cast across the scene. Photography by Klemen Ilovar with graphic design and art direction by Ten Letters, created for the Rohling brand identity project.