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Brand
RIMOWA
ProjectORIGINAL BAG
Central Cee wearing a taupe hooded jacket, black beanie, and black RIMOWA Original Bag crossbody against a neutral wall.

RIMOWA ORIGINAL BAG 2024

Associated creatives

Theresa Schmitz
Theresa SchmitzCreative Director

Tags

central ceecentral cee rimowarimowa original bagblack crossbody bagcrossbody baghard shell bagtaupe windbreaker jackethooded jacketblack beanieman leaning against wall

Description

Central Cee stars in the RIMOWA campaign for The Original Bag, creative directed by Theresa Schmitz. Posing with arms crossed, he leans against a neutral architectural wood-paneled wall wearing a shimmering taupe zip-up hooded jacket, black beanie, and dark trousers. Slung across his chest is the black grooved RIMOWA Original crossbody bag featuring an adjustable nylon strap. The framing features clean vertical proportions with the RIMOWA logo and campaign title placed at the top and bottom of the white border.

Style

Vertical, Commercial, Clean, Polished

Techniques

Soft Light

Industries

Bags & Accessories

Color

Taupe (50%)
Jet Black (50%)

Background

Wood Texture

Context

Advertising Campaign