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RIMOWA: ORIGINAL BAG

Brand
Date

Aug 2024

Description

RIMOWA spotlights The Original Bag in this latest campaign, featuring Central Cee and a series of architectural portraits. Creative directed by Theresa Schmitz, the project highlights the signature grooved aesthetic of the brand across both aluminum and crossbody variants. The imagery utilizes a polished, vertical composition that frames the product against modern building facades and neutral interior textures. Defined by a cool color palette and soft light, the campaign maintains a consistent, clean visual language throughout.

Style

Vertical, Commercial, Clean

Context

Advertising Campaign

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