RIMOWA
ORIGINAL BAG
Brand
ProjectORIGINAL BAG
Date
Aug 2024
Description
RIMOWA showcases The Original Bag through a campaign that bridges luxury fashion and minimalist industrial design. The series centers on the iconic grooved aluminum aesthetic of the brand, highlighting both the crossbody and handbag silhouettes through a series of portrait-led visuals. Creative director Theresa Schmitz frames the collection against modern architectural backdrops, utilizing clean vertical compositions to emphasize the structural form of the accessories. By balancing soft light with the cool tones of urban environments, the campaign maintains a polished, commercial look that keeps focus on the hardware and utility of the bags.
Style
Vertical, Commercial, Clean
Industries
Bags & Accessories
Context
Advertising Campaign
Associated creatives
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