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BrandRIMOWA
ProjectRimowa Original Backpack Campaign 2026
Nicholas Braun resting head on a silver aluminum Rimowa backpack at a wooden office desk inside a light-filled room

RIMOWA Rimowa Original Backpack Campaign 2026 2026

Associated creatives

Rae Boxer
Rae BoxerFashion Editor/Stylist
Justine Ponthieux
Justine PonthieuxSet Designer
Nicholas Braun
Nicholas BraunModel

Tags

man resting on backpackman restingman sleeping at deskman sleepingsilver backpackaluminum backpackrimowa backpacksilver aluminum backpackbackpackman in dark shirtman

Description

This commercial campaign image for RIMOWA features actor Nicholas Braun resting his head on a metallic silver aluminum backpack placed on a wooden desk. Styled with a dark button-up shirt, the subject leans forward in an indoor office setting illuminated by natural light from a side window. The workspace includes stacked books, notebooks, and a white mug.Rae Boxer served as the fashion editor and stylist, while Justine Ponthieux handled set design for the shoot.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Jet Black (50%)
Silver (30%)

Background

Office

Context

Advertising Campaign