RIMOWA Rimowa Original Backpack Campaign 2026 2026

Description

This commercial portrait for the RIMOWA Original Backpack Campaign 2026 features model Nicholas Braun seated in a comfortable brown armchair within a sunlit Parisian apartment. He is dressed in a dark blue sweater and trousers, holding a distinctive metallic ribbed backpack against his chest while holding a phone to his ear. Laptops are positioned nearby on a coffee table and the arm of the chair, blending work accessories into the lifestyle setting. The room features classic white panel moldings, hardwood parquet flooring, and tall windows that cast natural light across the scene. Set design was crafted by Justine Ponthieux with fashion styling by Rae Boxer.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign