Puma Harley Reid Contract Extension 2025

Description

This vertical video production for Puma titled Harley Reid Contract Extension captures a dramatic countdown sequence against a stark black background. The shot focuses closely on a person's hands and arms, where one hand steadily counts from one to five using fingers while the other hand remains in a closed fist. The lighting is low-key and directional, emphasizing the hands and skin texture against the deep shadows. The sequence transitions to reveal the Puma logo alongside bold white typography stating the duration of the agreement. Agency Bursty contributed to the project creative.