Puma documents athlete Harley Reid’s contract extension in this vertical video production, which frames the partnership announcement through a precise, countdown-focused sequence.
Developed with creative direction from agency Bursty, the piece employs a stark monochrome aesthetic to highlight the subject's physical movement. The use of low-key lighting and slow motion techniques emphasizes the tactile details of the hands against deep shadows, keeping the visual language contained and rhythmic. The sequence concludes by pairing the brand mark with bold typography to announce the agreement terms.
