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Puma: H-Street 2026 Campaign

Brand
Date

Mar 2026

Description

Puma introduces the H-Street 2026 campaign, featuring brand ambassador Rosé. The visuals center on an athletic aesthetic, pairing cropped sportswear tops with wide-leg denim and low-profile footwear. The campaign utilizes a surreal, minimalist suburban backdrop defined by reflective chrome architecture and green landscapes. This execution leans into futuristic 3D render and CGI techniques to establish a distinct environment for the commercial imagery.

Style

Commercial, Clean

Industries
Color
Jet Black
Context

Advertising Campaign

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